invented. Now I don’t know that that’s such an 
astounding insight, although it’s interesting to 
think about, it’s just that it came in the middle of 
his saying did I have time to come to lunch. So I 
guess that was on “the tape” and he felt that he 
had to get it out.


Q:  How do you think he has influenced your work?

A:  I can’t think of a book that I’ve written that I 
could have written if not for McLuhan. Which is not 
to say of course that he approved of any he might 
have read, or would approve of others that he